Fundraising starts with better intelligence
Internal data tells charities a great deal about existing supporters, but little about future donors. External data should bridge that gap, yet most solutions rely on generic profiles rather than revealing who is likely to give, to which cause and why.
Explore postcode-level insight built specifically for UK charities
CAUSE360 gives charities a 360° view of charitable potential across every active UK postcode. Created by PDV and THINK, it combines 25+ years of donor acquisition, charity insight and strategic consultancy to provide the intelligence your fundraising decisions need.
Learn more about CAUSE360
What is CAUSE360?
CAUSE360 is a postcode-level insight dataset covering 1,750,000+ active UK postcodes across the UK. It’s built on verified, first-party consumer data drawn from real consumer touchpoints and enriched with a layer of charity-specific variables that reflects 25+ years of experience working directly with the not-for-profit sector.
It’s designed to be used alongside your existing data. Whether you’re profiling your current supporter base, identifying new acquisition opportunities, planning a fundraising appeal or lottery campaign, or trying to understand what distinguishes your best donors from others, CAUSE360 gives you a richer external foundation to work from.
CAUSE framework
CAUSE360 is structured around five dimensions of charitable potential. Together, they build a picture of not just who someone is, but also how likely they are to support a cause and why.
Local environment: community type, area profile and neighbourhood characteristics that shape how people engage with the world around them.
Financial headroom and capacity to give, drawn from verified consumer data.
What people believe and care about – attitudes, motivations and value systems that predict which causes resonate and why.
Current life circumstances: family structure, life stage and the personal context that influences giving behaviour.
How people already support charities – what they do, how they give and the patterns that signal likely future behaviour.
Every CAUSE360 variable can also be split by geographical boundaries aligned to common analysis areas, including census and health data.
Request a demo of CAUSE360
Plus, download its product sheet
What CAUSE360 gives your charity
Sharper acquisition targeting
Identify the postcodes and audience profiles most likely to respond to your cause, based on verified giving behaviours and declared attitudes, rather than broad demographic assumptions.
Richer supporter profiling
Overlay CAUSE360 variables against your existing supporter base to understand who they really are, then use that understanding to find more people like them.
Smarter campaign planning
Allocate budget and effort with greater confidence. Know which areas carry the strongest charitable potential before you invest in them.
Cleaner segmentation
Build segments that reflect differences in attitudes and behaviours – more than just age bands or income quintiles.
Stronger insight foundations
CAUSE360 adds an external intelligence layer that enriches your existing CRM and internal analytics. Where internal behaviour data is thin, it adds a crucial secondary layer for finding prospects beyond your own database.
Where CAUSE360 works across fundraising
Focus staff deployment and budget on the areas with the highest potential for fundraising success.
Choose event locations based on local demographics, interests and community engagement to maximise attendance and participation.
Region-specific insight helps fundraisers understand their patch and build stronger relationships with community members, volunteers and partners.
Demonstrating an understanding of shared communities shows how charities and businesses can support each other.
Tailor appeals to specific areas using demographic and map-based local knowledge, so they resonate more strongly with donors, and lift engagement and support.
Identify areas with a strong prevalence of a giving type or method but low fundraising or service provision, highlighting potential gaps in coverage.
Access region-specific insight, cut by boundaries like parliamentary constituency, to push for policy change at local, regional and national level.
Locate the optimal spots to reach supporters based on where people most likely to give can be found in the greatest volume.
Why CAUSE360 is different
CAUSE360 is differentiated to other in-market products in ways that matter to those who use data for fundraising and growth decisions.
First-party, verified data.
Every insight in CAUSE360 originates from consumer conversations. These are declared signals, not inferred or modelled. That matters for accuracy and for the confidence you place in the decisions you make from it.
Charity-specific knowledge baked in
The people from PDV and THINK behind CAUSE360 each bring 25+ years of experience working with charities. The result is a dataset that carries cause affinities, donor behaviours and giving signals that generic files don’t have. Most data describes populations. CAUSE360 describes giving potential.
Continuously refreshed
With 50,000+ live consumer touchpoints added monthly, CAUSE360 stays current. It doesn’t age between census cycles or annual refreshes. Audience insight accurately reflects how populations are changing.
Dataset scale
CAUSE360 covers 1,750,000+ active UK postcodes, built on a foundation of 40m+ verified consumer records. The dataset is continuously updated through an ongoing consumer engagement programme, adding 50,000+ verified touchpoints every month. Where individual-level data is available, it’s used directly; household and postcode-level insight covers the rest, ensuring consistent reach across the UK.
Introductory offer
CAUSE360 is available on an annual licence basis, with licences starting from an introductory £10,000 per year. A licence gives your charity ongoing access to continuously refreshed insight, audience intelligence and charity-specific variables designed to support smarter acquisition, profiling, planning and growth throughout the year.
Delivered by PDV + THINK
Delivered by PDV + THINK
Contact us
To discuss your requirements, arrange a demo or receive a tailored proposal, contact the team.
PDV is a data-driven direct marketing agency with 25+ years' experience in donor and customer acquisition, helping charities grow by combining first-party data, audience insight and multi-channel marketing to find, reach and convert the right audiences in a measurable and compliant way.
THINK helps charities become more insight-led, combining strategy, data, fundraising expertise and audience understanding to support smarter decision-making and sustainable growth. THINK works with purpose-led organisations to turn data and insight into practical action that improves supporter engagement, income and long-term impact.
Request a demo of CAUSE360
Plus, download its product sheet