Privacy Archives - PDV Agency https://www.pdv.agency/category/privacy/ UK's Leading Data-Driven Direct Marketing Agency Sun, 29 Jun 2025 11:33:40 +0000 en-GB hourly 1 https://wordpress.org/?v=6.9.4 https://www.pdv.agency/wp-content/uploads/2023/03/pdv-registered-logo-512-512-150x150.png Privacy Archives - PDV Agency https://www.pdv.agency/category/privacy/ 32 32 Experian and the ICO https://www.pdv.agency/experian-and-the-ico/ Wed, 22 May 2024 10:16:17 +0000 https://www.pdv.agency/?p=239073 The Upper Tribunal ruling between Experian and the ICO clarifies Legitimate Interests and transparency. Controllers must ensure data subjects can access necessary information, but methods can vary based on data sensitivity and potential harm. PDVs Graham Tomblin explains all.

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]]> Privacy Areas To Watch in 2024 https://www.pdv.agency/privacy-areas-to-watch-in-2024/ Wed, 31 Jan 2024 10:30:27 +0000 https://www.pdv.agency/?p=239008 With movement on cookies, the DPDI, the EU adequacy assessment and the finale of ICO Vs Experian there's lots to look out for in 2024 for direct marketers and privacy professionals.

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]]> Why Is Everyone Talking About Legitimate Interests https://www.pdv.agency/why-is-everyone-talking-about-legitimate-interests/ Tue, 11 Jul 2023 10:16:29 +0000 https://www.pdv.agency/?p=238874 The government is proposing amendments to the UK GDPR, which some will say go too far, and others will say don't go far enough. Responsible Direct Marketers however, do have some cause for optimism. Group Sales Director Graham Tomblin explains why.

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]]> Privacy and the Value Exchange https://www.pdv.agency/privacy-and-the-value-exchange/ Wed, 19 Apr 2023 11:01:10 +0000 https://www.pdv.agency/?p=238768 Gartner's study into the opinions of CMOs in Europe and the US shows how important collecting first-party data is. It also shows that CMOs are beginning to recognise how hard it is to get right. Group Sales Director Graham Tomblin talks about why he thinks this is a good thing.

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]]> The ICO and Experian – What have we learned? https://www.pdv.agency/the-ico-and-experian-what-have-we-learned/ Thu, 23 Feb 2023 10:45:31 +0000 https://www.pdv.agency/?p=238690 Experian emerged from their appeal against the ICO enforcement notice with most processes intact, and a couple of minor changes. What does this mean to the rest of the Direct Marketing world? Graham Tomblin tries to make sense of it all.

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]]> Why is the Halfords Fine vexing marketers? https://www.pdv.agency/why-is-the-halfords-fine-vexing-marketers/ Tue, 07 Feb 2023 10:00:22 +0000 https://www.pdv.agency/?p=238621 When an organisation takes professional advice before conducting an activity it means they might have an inkling that it's easy to get wrong. Even choosing who to take advice from can be tricky. Here's what happens when you don't take advice from independent specialists.

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]]> Seller Beware https://www.pdv.agency/seller-beware/ Tue, 24 Jan 2023 12:38:26 +0000 https://www.pdv.agency/?p=238474 Here at PDV, we've detected a change In emphasis from the ICO towards naming data suppliers In enforcement notices. Here we discuss what impact this may have on the data supply marketplace.

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