Nigel Goldthorpe | Direct Marketing Blogs | PDV https://www.pdv.agency/author/nigel-goldthorpe/ UK's Leading Data-Driven Direct Marketing Agency Thu, 22 Oct 2026 15:00:51 +0000 en-GB hourly 1 https://wordpress.org/?v=7.1.3 https://www.pdv.agency/wp-content/uploads/2023/03/pdv-registered-logo-512-512-150x150.png Nigel Goldthorpe | Direct Marketing Blogs | PDV https://www.pdv.agency/author/nigel-goldthorpe/ 32 32 PDV wins gold and silver at The Strategic Mailing Partnership Awards 2026 https://www.pdv.agency/pdv-wins-gold-and-silver-at-smp-awards-2026/ Thu, 22 Oct 2026 14:53:48 +0000 https://www.pdv.agency/?p=242005 PDV wins gold for Vintage Cash Cow with Precision Proco and silver for Scrivens with Marketreach in the mail performance category at The Strategic Mailing Partnership Awards 2026.

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]]> Direct mail and digital: why the either/or question is the wrong one https://www.pdv.agency/direct-mail-drives-digital-marketing/ Tue, 09 Jun 2026 07:00:40 +0000 https://www.pdv.agency/?p=241047 The latest JICMAIL research shows direct mail is strengthening digital performance, driving more website visits, online actions and purchases than ever before. As customer journeys become increasingly connected, integrated campaigns are delivering stronger engagement and measurable commercial results.

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]]> PDV Awarded JICMAIL Platinum Partner Accreditation https://www.pdv.agency/pdv-awarded-jicmail-platinum-partner-accreditation/ Fri, 16 Jan 2026 13:25:35 +0000 https://www.pdv.agency/?p=240707 PDV is now a JICMAIL Platinum Partner! Our commitment to data-driven direct mail effectiveness and insight-led campaign planning is powered by JICMAIL’s insights. It’s proof that our direct mail decisions are driven by evidence, not assumptions.

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]]> Get your kicks in 2026… with testing-led direct mail https://www.pdv.agency/testing-led-direct-mail-in-2026/ Wed, 07 Jan 2026 08:54:43 +0000 https://www.pdv.agency/?p=240683 Speed and scale have diluted proper testing. Direct mail brings discipline back. Behaviour-led targeting, clean test design and commercial metrics reveal what truly drives action, helping brands learn faster and build stronger campaigns across every channel.

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]]> Why Lead Generation Matters More Than Ever! https://www.pdv.agency/why-lead-generation-matters-more-than-ever/ Thu, 20 Nov 2025 08:30:35 +0000 https://www.pdv.agency/?p=240514 High-quality lead generation starts with real data, not guesswork. With 25 years of first-party data collection, PDV connects brands and charities to people who actually want to hear from them - driving stronger conversions, cleaner compliance and better ROI.

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]]> A Library of Consumers: How ‘everyone’ Guides Your Marketing https://www.pdv.agency/a-library-of-consumers-how-everyone-guides-your-marketing/ Tue, 26 Aug 2025 09:00:46 +0000 https://www.pdv.agency/?p=239940 Imagine walking into the largest library in the world. Endless shelves stretch as far as the eye can see, millions of books waiting to be opened. Somewhere in that maze are the exact stories that will inspire you, challenge you, and stay with you. But without a catalogue, you’re left wandering which ones might be relevant. That’s what untargeted marketing feels like - lots of effort, but little certainty.

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]]> Celebrating 25 years of PDV https://www.pdv.agency/celebrating-25-years-of-pdv/ Wed, 02 Jul 2025 09:54:50 +0000 https://www.pdv.agency/?p=239539 Since 2000, PDV has been generating high-quality leads for brands that want results – not just reach. From real-time customer data to insight-driven campaigns that convert, we’ve spent 25 years turning interest into action. When it comes to data, we know what works.

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]]> Why are Fundraisers returning to Direct Mail (Part 2) https://www.pdv.agency/why-are-fundraisers-returning-to-direct-mail-update/ Wed, 28 May 2025 10:00:44 +0000 https://www.pdv.agency/?p=238625 Discover the Surprising Comeback of Direct Mail for Charities. With Donor Numbers in Decline, Find Out How Storytelling & QR Codes Can Help Save the Day. Learn Why Now is the Best Time to Rediscover this Lucrative Fundraising Method.

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]]> Busting Myths in Direct Mail https://www.pdv.agency/busting-myths-in-direct-mail/ Tue, 13 Feb 2024 10:06:07 +0000 https://www.pdv.agency/?p=239037 Direct Mail is a crucial element in any modern marketers' playbook; but it's not always understood. In this article, PDV's mythbuster in chief Nigel Goldthorpe tackles some commonly held misconceptions about Direct Mail.

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]]> Direct Marketing in the Maelstrom https://www.pdv.agency/direct-marketing-in-the-maelstrom/ Fri, 03 Nov 2023 10:10:50 +0000 https://www.pdv.agency/?p=238959 It’s not easy to win a fair share of marketing budgets in periods of economic turmoil but with the right data it can be done. We share four pointers to help direct marketers win more budget in the maelstrom.

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